About the Founder: 

Annabel Lucinda founded ‘Regain Your Power’ in 2024, inspired by her own deeply personal mental health journey. Throughout high school, Annabel struggled with her relationship with food and her body. Over time, those struggles developed into self-harm and a diagnosis of depression. In 2019, she made the brave decision to seek therapy, continuing her healing process until graduation, when she moved to New York City for college.

In the midst of trying to find her place in a new city, Annabel fell into the party lifestyle, relying on alcohol as a way to feel confident and to fit in. Soon, her eating disorder resurfaced, and alcohol became a daily coping mechanism. In 2021, after experiencing sexual assault, she was diagnosed with PTSD, DPDR, and severe anxiety. To numb the pain and panic attacks, she turned even further to drinking. By the end of that year, Annabel hit rock bottom—mentally, physically, and emotionally. She felt powerless.

At the start of 2022, determined to change her life, Annabel made a New Year’s resolution to prioritize her mental and physical health. She began her fitness journey, and almost immediately, she noticed its profound impact on her mental well-being. Two months later, she made the life-changing decision to cut out alcohol and nicotine entirely. It was not an easy process, but through discipline, vulnerability, and resilience, Annabel slowly healed her relationship with food, her body, and most importantly, herself.

The gym became more than a place to exercise - it became her sanctuary. With every step forward, she was rebuilding her strength and reclaiming the power she thought she had lost. Over time, she transformed her pain into purpose.

Annabel began sharing her story online in hopes of inspiring others to find healing in their own journeys. Three years later, she has built a global community, reaching and empowering millions.

For Annabel, ‘Regain Your Power’ is more than just a clothing brand—it’s a movement, a reminder that no matter how broken you may feel, you have the strength to rise, rebuild, and reclaim your life. Her story is proof that healing is possible, and her mission is to remind others: ‘Regain Your Power’ isn’t just HER story… it can be yours too.

We are a mental health-focused clothing brand with products created in Portugal, Europe. We specialize in high-quality clothing with an eco-friendly and sustainable philosophy.

'Regain Your Power' by Annabel Lucinda produces sustainable, high-quality clothing made from heavyweight 250 and 480 GSM 100% organic cotton. Our manufacturing partners focus on ethical and eco-friendly practices, including waste reduction, recycling, resource efficiency, and utilizing local supply chains. Our organic cotton products have been 'pre-shrunk' using the Sanfor Treatment Process, minimizing potential shrinkage in the future, when washed in accordance with the care instructions provided. Our combed cotton fabrics have also been treated with anti-pilling technology.